"Studying success teaches an executive how to optimize an existing business model. Studying these four monumental mistakes teaches an executive how to survive that optimization."
Written by J.P. Rulerd and published by Rulerd Press. Dissecting how market-defining monopolies incinerated over $120 billion in shareholder equity—not through technological ignorance, but through Cash-Flow Narcissism, balance-sheet handcuffs, and boardroom vetoes.
Why did Blockbuster dismiss Netflix’s $50 million buyout pitch in Dallas? Why did Kodak executives bury the world's first digital camera in 1975? Why did Motorola build a $5 billion satellite constellation that could not pierce airport glass? And why did BlackBerry allow WhatsApp to steal mobile messaging while sitting on an $83 billion market cap?
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How a 100% gross-margin penalty revenue stream prevented executives from deploying an algorithmic subscription model, concluding in a $905M Viacom debt wall and Section 365 lease rejection.
Read Forensic Autopsy →Inventing the digital camera in 1975, accurately forecasting the ten-year digital curve in 1986, and systematically taxing digital R&D to preserve yellow-box chemical film annuities.
Read Forensic Autopsy →Building a 21-day robotic satellite assembly line and 66 LEO nodes at 17,000 mph, only to be crushed by 15.5 dB signal attenuation and $750M in Chase Manhattan debt covenants.
Read Forensic Autopsy →Dominating 50% of the US smartphone market with 2KB email compression, then losing it all as Steve Jobs, ActiveSync, and WhatsApp commoditized carrier data into flat IP pipes.
Read Forensic Autopsy →Dissecting the next series of corporate governance and restructuring autopsies. Join the reader waitlist for pre-order access and chapter previews.
